This Reputation Management Toolkit is a central resource for Baruch College, offering a wide range of services in the areas outlined below.

Marketing and Communications
- Brand Strategy and Development
- Recruitment Marketing
- Event and Program Collateral
- Internal Communications
- Editorial Development and Management

Digital and Multimedia Services
- Video Production
- Graphics and Graphic Animation
- Website Development
- Photography
- Digital Asset Management

Public Relations and Promotions
- Content Marketing
- Media Outreach and Inquiries
- Social Media Strategy and Execution
- Press Releases and Media Statements
- Crisis Management
- Coaching for Media Interviews

Government/Community Relations and Economic Development
- Lobbying at City, State, and Federal Levels
- Policy Management
- Business Development
- Community Development