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    Logos and Visual Identity Guidelines

    Baruch College Logo and Visual Identity Guidelines

    The Baruch College logo and other main marks comprise the College’s visual identity system, and are a key element of the institution’s brand.

    Before using the logos, please read the visual identity overview provided below. The College’s logos can be downloaded for your use, in various formats. In almost all applications, the Baruch College logo must be used in conjunction with the CUNY logo.

    The Baruch Identity Guidelines establishes consistency in the visual expression of our brand presentation through guidance around the use of colors, typefaces, and imagery.

    If you have any questions about the Baruch logo and its application, please contact:

    • Yvonne Rojas, Business Manager

    Baruch Visual Identity Overview

    Baruch College Identity OverviewPlease review this pdf document before downloading and using logos below. It includes important information about application and usage.

     

     

     

     

     

    Baruch Identity Guidelines

    Please review and share this PDF with colleagues and freelance professionals such as designers, photographers, videographers, and marketing consultants. It contains important guidelines for applying the College’s branding on marketing and communications materials.

     

     

     

     

     

    Baruch College stacked Logo
    Stacked logo

    Baruch College stacked Logo CUNY Lockup
    Stacked logo + CUNY lockup

    Baruch College Horizontal Logo
    Horizontal logo

    Baruch College Horizontal Logo with CUNY
    Horizontal logo + CUNY lockup

    Baruch College School Logos (Secondary)

    The Baruch College logo lockups with the School logos (secondary) are available for download in various formats.

    Marxe School of Public and International Affairs Logo
    Marxe School of Public and International Affairs

    Weissman School of Arts and Sciences Logo
    Weissman School of Arts and Sciences

    Zicklin School of Business Logo CUNY
    Zicklin School of Business


    CUNY Logo

    Select versions of the Baruch logo locked up with the CUNY logo are provided for your convenience below. Additional versions of the CUNY logo and the University Brand Voice Guidelines can be found on the CUNY website.

    CUNY Logo

     


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