Marketing and Promotional Tools

Marketing Across Baruch College

The Office of Communications, Marketing, and Public Affairs (OCMPA) ensures that all creative concepts and messaging are accurate, ethical, proprietary, and adhere to the highest standards of evidence-based marketing.

Integrated Content Campaigns

To amplify news stories about Baruch College, OCMPA builds integrated content campaigns (ICC) that schools and units can access and share across their communications channels. Learn more about our ICC packages.

Marketing Requests

OCMPA plans, develops, and executes print and digital marketing strategies and related collateral for Baruch College. Project timelines, from brainstorming to completion, vary depending on the scope and sophistication. To initiate a project, please fill out our Marketing Services Request form.

Contacts

• Tony Gamino, Director of Marketing
• Wanly Chen, Marketing Manager

Logos and Visual Identity Guidelines

The Baruch College and affiliated logos represent the College’s visual identity system and are key elements of the institution’s brand. Before using the logo, please review our visual identity guidelines and initiate a marketing request for any unit-specific logo lockups you may need.

• Logos and Visual Identity Guidelines
• Design Cheat Sheet

Brand Assets

The following resources are provided for your business communications and presentation needs. Please initiate a marketing request for any special needs.

• Letterhead
• PowerPoint Templates
  • Light blue
  • Dark blue
• Business Cards
• Email Signatures
• GIPHY Animated Assets
• Baruch Zoom Wallpapers
  • #1
  • #2
  • #3
  • #4
  • Marxe School of Public and International Affairs
  • Weissman School of Arts and Sciences
  • Zicklin School of Business

At-a-Glance Backgrounders

• Baruch College
• Economic Mobility

Boilerplates

Please use the following approved boilerplates for event materials, programs, requests from external organizations, and other marketing or promotional needs.

About Baruch College
Bernard M. Baruch College of The City University of New York—renowned for its rich tradition of academic excellence, accessibility, and outcomes—is an ambition accelerator providing students with an exceptional education that propels their drive to succeed. Our mission is to serve as a place of opportunity and exploration where students, faculty, and staff transform their futures, their professions, and their communities.

At Baruch, the success of our 20,000+ students is the responsibility and focus of every member of the community.​Located in New York City, Baruch College has one of most diverse college campuses in the nation and is home to three nationally ranked schools—the Marxe School of Public and International Affairs, the Weissman School of Arts and Sciences, and the Zicklin School of Business.​

Baruch’s world-class faculty are leading scholars who push the knowledge frontiers of their fields, both locally and globally, while demanding the highest academic standards for their students. For more information, visit us at baruch.cuny.edu.

Austin W. Marxe School of Public and International Affairs
The Austin W. Marxe School of Public and International Affairs offers undergraduate and graduate degree programs in public policy and administration and recently launched a Master of International Affairs degree program. Drawing upon one of the largest public affairs faculty in the nation, the school empowers the next generation of public and nonprofit leaders. In 2016, the school received a $30 million gift from Austin W. Marxe (Class of ’65), the largest single gift in the history of Baruch College. With this gift, the School is able to increase student and faculty support in several areas, and is expanding programming that convenes thought leaders for critical discussions on the today’s vital issues. baruch.cuny.edu/mspia

Weissman School of Arts and Sciences
The Weissman School of Arts and Sciences offers the atmosphere of a small liberal arts college and the resources of a major public university. With a nationally recognized faculty over 200 full-time members strong, the school provides personalized, supportive attention to its 2,600 undergraduate majors and more than 350 graduate students in five master’s programs, which combine academic excellence with practical experience. The school also delivers essential common core courses required of all of Baruch undergraduates to ensure they enter the workplace and the world with excellent communication, quantitative, and critical-thinking skills, along with civic, ethical, cross-cultural, and aesthetic awareness. baruch.cuny.edu/wsas

Zicklin School of Business
The Zicklin School of Business is a recognized leader in providing undergraduate, graduate, and executive education for the 21st century. It offers part- and full-time business degree programs taught by faculty who are thought leaders and practitioners in their fields. An AACSB-accredited business school, Zicklin consistently ranks among the region’s and nation’s top performers in academic excellence, diversity, and value. zicklin.baruch.cuny.edu